By Blake Wilding, Relationship Manager – Utah | Conventus
Utah continues to be one of the most compelling real estate markets in the country, offering both short-term upside and long-term value for serious investors. From stable metro hubs to high-growth vacation zones, the state presents a rare mix of affordability, demand, and momentum.
Conventus was excited to officially enter the Utah market this year. To ensure our clients get the best local guidance, they brought me on board, a lifelong Utahn with deep roots and more than 12 years of experience in the real estate industry. Having spent over a decade working with investors and navigating Utah’s unique market trends, I’ve seen firsthand how this state rewards strategic moves.
Here’s my insider’s breakdown of the top areas to invest in right now, and why each matters:
Salt Lake City: The Economic Core
Salt Lake City is Utah’s anchor market, driven by steady job growth, a strong tenant base, and tight housing supply. Investors are drawn to neighborhoods like Sugarhouse, Millcreek, and the Avenues, each offering competitive rental demand and long-term appreciation potential. SLC continues to be a reliable play for both new and experienced operators looking to build stable, income-producing assets.
Utah County: Tech + Education = Stability
South of Salt Lake, Utah County blends the economic stability of a university town (BYU) with a fast-growing tech corridor. The combination has created consistent demand for rentals, especially well-positioned single-family and multifamily properties. For investors seeking low vacancy and solid rent performance, this area is worth serious consideration.
Ogden: Undervalued and Growing
Ogden has flown under the radar for years, but that’s changing quickly. Its proximity to Salt Lake City and Hill Air Force Base, coupled with more affordable property prices, make it an ideal value-driven market. Rental demand is rising, and long-term upside is strong for investors willing to get in early.
Park City / Heber: Short-Term Rental Potential
Park City and Heber are high-demand vacation markets with luxury appeal, and they come with price tags to match. But for short-term rental investors ready to move fast, the returns can be just as impressive. If your strategy involves furnished rentals, seasonal traffic, and premium nightly rates, this pocket of Utah is among the most attractive in the West.
St. George: Fastest-Growing in the State
Down south, St. George is booming. With consistent in-migration and new construction on the rise, demand keeps pace with supply. Its proximity to national parks and outdoor recreation make it a magnet for both full-time residents and vacation renters. Strong market fundamentals make it a viable target for both short- and long-term strategies.
Northern Utah: A Region to Watch
Areas like Logan and the Bear Lake region are gaining traction among investors. A local university, a growing population, and untapped resort potential create a compelling case for those seeking to get in before the wave crests. This is a region where timing matters and early movers may see significant upside.
Utah’s market is diverse, resilient, and full of opportunity. From high-end short-term plays to steady rental growth markets, it’s a state where capital can move confidently, as long as it moves strategically.
If you’re looking for a private lending partner who knows the local landscape and can move as fast as your deals demand, I’d love to connect. At Conventus, we offer fast, flexible financing designed for serious investors, because we’re already lending where others are just getting started.
Let’s talk about your next move.
About the Author
Blake Wilding is a lifelong Utah resident and Relationship Manager for Conventus. With over 12 years in the mortgage and real estate field, Blake is not just an expert. He’s also an active real estate investor with a portfolio that includes a rental property and three flips in Michigan and Utah.
