Conventus Mission and Vision
Conventus Holdings Corporation was envisioned and created to reduce the number of economic intermediaries involved in the origination, funding and investment in the $125 billion real estate bridge loan market place. True to the Latin origin of the company’s name, “to bring together,” CHC existence and strength is anchored to a business model that removes unnecessary economic intermediates so that it can provide superior pricing and service to its clients. Our competitive edge in executing our mission is assembling, nurturing, and developing a collaborative group of talented individuals. To that end, diversity of experiences, perspectives, skills, and cultures is core to our mission and team.
Position Description
Full-Time, Salaried, Performance-Based Bonus
Location: San Francisco, CA
Required 4 days per week in the office (Mon-Thu). Please do not apply if this does not align with you.
Salary Range: $160K – $185K
Conventus is seeking an experienced VP, Growth Marketing to join our dynamic team. In this role, you will be responsible for the full-funnel marketing engine—performance, lifecycle, content, brand, and partner marketing—to drive profitable loan origination growth. This leader builds and scales a data-driven, multichannel acquisition strategy that supports national expansion while enabling strong market-level performance for individual salespeople. They ensure that every marketing dollar contributes to CAC efficiency, funnel conversion improvement, and expansion of high-quality borrower relationships.
Responsibilities:
Performance Marketing
- Own paid acquisition strategies from ideation to managing the implementation (SEM, paid social, display, retargeting, aggregator/lead marketplaces, affiliate).
- Build performance models for each marketing channel and optimize to CAC, CPL, and conversion-to-funded loan.
- Design multichannel campaigns for national reach to drive market share growth in our markets, as well as for in-market salespeople in specific metro areas.
- Manage budget allocation across channels using ROI modeling, attribution, and real-time reporting.
- Run A/B and multivariate tests across creative, landing pages, and offers.
- Develop and optimize product- and geo-specific landing pages with strong conversion performance.
Lifecycle Marketing
- Build lifecycle programs that engage prospects and borrowers across the full journey.
- Architect automated nurture flows (email, SMS, in-platform messaging) for:
- New leads
- Existing, repeat clients
- Borrower reactivation
- Cross-sell
- Use segmentation based on geography, loan type, credit filters, property type, and past loan behaviors.
- Own Salesforce CRM and Marketing Cloud marketing strategy.
Marketing Content Development (Social Media, Website, Collateral)
- Thought leader with expertise in our core products and services and develop content concepts that are informational and relevant to our core clients.
- Build a content engine that drives credibility with real estate investors, developers, and other ecosystem professionals.
- Own a content calendar across channels (social, website, blog, events, etc.):
- Market insights and educational content;
- Product guides and lending playbooks;
- Case studies & customer success stories;
- New market launch marketing playbooks; and
- Enable Sales with pitch decks, product sheets, talking points, scripts, and local market content.
- Maintain consistent messaging, visual identity, and value propositions across all borrower and partner touchpoints.
Website and Digital Experience
- Own the company website as a core acquisition and conversion asset.
- Manage UX improvements, site architecture, and landing page performance.
- Optimize lead form to enhance lead quality
Data, Measurement and Attribution
- Work with RevOps to create dashboards for CAC, MQL to Funded conversion, channel ROI, and LTV.
- Implement multi-touch attribution and lead scoring models.
- Ensure marketing to sales to loan funding funnel visibility.
Partnerships & Ecosystem Growth
- Support partnership marketing with property managers, brokers, GCs, lenders, contractors, title, and other ecosystem players.
- Build co-marketing programs that support salespeople in local markets.
Team Leadership & Cross-Functional Alignment
- Build a high-performance team covering digital, content, lifecycle, and analytics.
- Lead regular funnel reviews to diagnose performance gaps and implement fixes.
- Partner closely with Sales, Capital Markets, Credit, and Operational leaders.
Responsible for Key Metrics
- CAC (by channel and product)
- MQL to funded conversion rate
- Borrower retention rate
- ROI by channel and campaign
- National and market-level origination growth for target markets
- Sales enablement effectiveness (content, tools, playbook)
Skills:
- Deep knowledge of GTM and sales analytics and reporting, including necessary tools and technology to enable success.
- Expert in Salesforce design, funnel analytics, forecasting, and GTM motion building.
- Highly analytical: can model conversion rates, capacity needs, margin impact.
- Executive-level communication and presentation skills; trusted partner to CRO, CEO, and entire Leadership Team.
- Excellent written, verbal, and interpersonal communication
Qualifications:
- 7–12+ years in growth/performance marketing, ideally in fintech, lending, real estate, or financial services.
- Proven track record lowering CAC and increasing conversion rates in high-ticket or B2B2C environments.
- Deep experience with SEM, paid social, retargeting, and SEO.
- Strong understanding of borrower acquisition, partner/broker ecosystems, or complex financial products.
- Expertise in marketing automation, CRM, and analytics stacks.
- Strong analytical skills and experience owning a multi-million-dollar budget.
- Demonstrated ability to lead teams and build cross-functional alignment.
Desired Characteristics
Mindset and Character
At CHC, we look for future employees who demonstrate and have the mindset and character of our following core values:
- Deliver Extraordinary Client Experience: Demonstrate unwavering responsiveness and dedication to delighting clients at every touchpoint.
- Take Responsibility: Be proactive, know what you are responsible for, act with integrity and follow through to the end.
- Respond with Urgency and Care: Balance speed with quality, ensuring that every response is both timely and impactful.
- Grow Together: Grow together through a culture of intellectual curiosity, collaboration and celebration.
Department: Department of the CRO